Wednesday, July 10, 2013

SECRET OF SATISFACTION

Getting old is something I use to fear till few years back, now I have almost overcome this fear by knowing someone older, no other than my dearest dad. In the early years of the career building he had to leave Karachi for a training session as a PAF candidate. He not only left home but also left his MA degree incomplete which is still regret. writing has always been his passion which I inherit. though he proved himself a determined young officer but his devotion towards his interest did not fade out. with no platform to practice his interest, he still walked through the art ground. pages were filled whenever he felt to write poetry. yes! poetry as I believe is the most difficult writing art to self explain anything. As many like me are unable to pick each stanza in its right meanings. However, I was small and could not remember much about how he spend years in a non interesting profession he choose as a career. but soon after his retirement in 1992, we moved to Bahrain(Gulf) where he was appointed as a BDF(Bahrain defense force) officer. But this time he made his ways beautiful by learning and practicing poetry through Pakistan club forums. He attended majlis after his work hours and in the end of the day a flash of satisfaction use to remove the sign of tiredness from him. he learned poetry in its depth and words begun to grow within him. pages were turned into note pads and later took the shape of a published book. which he never kept for the purpose of earning. At times I use get pissed of by thinking what is the use of these words, if they are of no worth? I didn’t got the answer till I stood at a point of career building. Later , he got retired for the first few months he continued to write but then he started another admirable art work by cutting & crafting wood pieces into God’s name. It was not easy as it sounds, every day each piece was curved after graphical layouts and then pasting, marvelous  handicrafts were made. Unfortunately, he had to quit it as it exerts a lot of pressure for cutting & crafting wood. His mind never settles or rest … his brilliant ways of changing things around my home use to inspire me. At times he use to be more busier than someone employed. His world was filled with his own interests. I never knew he loved photography until he purchased professional camera’s & created his own photo gallery. I saw him exploring his interest every day not only in a way to do but doing it in its best way.
How his years are making him older he is less bothered & so am I less worried as I see him exploring a list of his talents. And lastly , I am glad to get the answer .. realizing at times self satisfaction is in your interest which is worth doing everything .. not you have to do , but you wish to do.

Sunday, January 9, 2011

COSTFUL BUT WORTHLESS

 
To a thought of advertising now I believe, everything in the world is now beginning to publicize through advertisement. Not only things but people are now sold again and again through brands and local public seems to be satisfied by owning their own sample of branded people right at their homes. Advertisements seem to make most of us brand conscious which is unconsciously injected in ourselves through advertising policies and why not it should!!
Advertising is an art way of selling half of the product at homes by following different advertising strategies to attract consumers. As I am very much fond of new ads, I usually spare hours watching new ads on you tube. Whenever, I am caught into any kinda enigma it reminds me of a long list of ads I am still trying to understand. Yes, advertising in an art sense is not only product publicity but actually a brilliant layout of changes around we have never thought of. Even it was not only multifarious innovative ads that inspired me but some simple ads have enough flexibility to exert a pull on me. And now I firmly think that advertising talent does not depend on huge ad cost, brand persons or ad time but the theme, structure and point of link to the product in every ad plays the most important part to make people look beyond their vision.
How can one talk and point out on international advertisers, so can’t I… let’s begin with the local ads, I hardly bear watching. Pakistani advertising think tank is now working on the same idea and point of theme which makes all the ads less innovative and muddled up for the viewers to think what is to be focused? Brand Product, Brand People (in the ads) or Brand people Costumes. Let’s start with xyz cellular network ad I saw two years back which stretched from 5 to 8 minutes, expanding another pointless element to the ad. This time it was not only brand people of the ad or brand costumes but brand product song took my temperament to burst badly. And so it is persisted even today, when I just saw another xyz biscuit ad with the same theme that revolves around one family (brand people+ heavily dressed up) and nothing less than brand song of course. There are several other major and minor ads following this cost full but worthless ad plot.
This situation now leads us as a viewer to watch the ads more for the dance; costumes and yes of course brand faces and least to laugh out, ending up thinking what product ad it was!! I seriously now think and want to try convincing the advertisers to stop sensationalizing public and bring their heads off these stereo type plots. Advertising industry should hire creative brains to introduce products in an innovative way. More but lastly, How can the audience intellect pick the new trends and its very right use to change things beyond our vision, if ingenious advertisers will put their brains only to float glamour in the ads.

Tuesday, December 28, 2010

SOMETHING INTERESTING ...

Forgetting things is something mixed in me like a sharp color mixed up with my favourite white shirt , which I had to remove after my foolishness of forgetting the color mixes of light and darks during laundry.
The next time I did my laundry , I thought about my favourite Tshirt & apparently separated light and dark cloths.
More , my friend adviced me to keep a "THINGS TO REMMEBER" diary in my pocket & I so kept it ... but always forget to take it out for a look . After which I finally concluded ...
                                                           
                                             Things To Remember ... Keep Thinking !!